I earlier wondered whether Dell was becoming more 'fashion-conscious'.Today I learnt that that Dell is indeed focusing more on design.
It was heartening to note that Dell stressed that they have not forgotten about other things that customers also care about when we buy Dell.
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Folks at Dell have been working to change customers perception of Dell’s design over time, and especially over the last several months. Today, I wanted to take a few minutes to update you on Dell’s progress.
Several lifestyle publications, technology, bloggers, and broadcast outlets have been taking notice of some of our latest offerings, especially since our Urban Meet Up event in New York last month.
Beyond that, in the last few months Dell has won 16 awards for design across our consumer and commercial products....
...This design emphasis doesn’t mean we’ve forgotten about other things that matter to customers. Dell’s commitment to performance and features has not fallen by the wayside—we’ve won 46 editorial awards globally in the last quarter from publications such as PC Magazine, Computer Shopper, Engadget and PC Advisor UK to name a few.